2013, Nike beat Amazon, Apple and Google, the U.S. "Fast Company" magazine as the world's most innovative companies. This traditional sports brand manufacturers never seemed bored to innovation, from the late eighties popular Air technology, to 2005 with "barefoot training" as the inspiration for Nike Free running shoes, to the 2010 World Cup, the 2012 Olympic Games with recycling plastic bottles environmentally friendly materials jersey sportswear, and then in 2013 was named the most innovative two products Flyknit and Nike + Fuelband.
Nike Nike + is digitized route which is very important step. Senior communications director at Nike Greater China HuangXiangYan opinion, Nike + Nike a subversive sense of innovative products. With Nike + platform, Nike provide consumers with a new vision sports life, but also for Nike brings digital age to explore and develop new areas, once again witnessed the brand on the continuous exploration and innovation efforts.
Leading lifestyle
Nike + Shoes platform to achieve the movement and the emergence of life in the digital era combination, Nike + so that more consumers, especially young consumers feel movement in living inside, Nike + users can only share in the social platforms and get help.
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